james evokes

Apr 18 ’10
Rumor has it that Steve has been throwing away entire design approaches for the iPad since before the advent of the iPhone. That’s what he does best, and it harkens back to his fearlessness: He’s never been afraid to make those around him utterly miserable if it will eventually result in the “right” product. It results in most of us not wanting to work for Steve Jobs more than once, but it also results in products that most of us want to buy, and buy, and buy. Besides, there’s always a new crop of geniuses ready to bend to Steve’s bidding.